Reach your audience through content
Digital transformation is revolutionising how we visualise our customers on their purchasing journey.
There's certainly truth to the common quote that '70% of the buyer's journey is complete before a buyer even reaches out to sales'¹. In an industry that has thrived on face to face, encouraging our customers towards a purchase decision when they're not physically with us is the holy grail for a biotech marketer.
The average executive buyer will consume five pieces of content before they raise their hand and talk to sales, and over the course of the sales cycle, they'll consume 17 pieces of content in all.²
But with so much content available to your prospect, how do you provide them with the resources that not only gets you noticed, but also enables them on their journey towards a new solution?
Through our belief in educating the advanced therapies community, we learned the value of content early. Phacilitate Exchange now attracts 600 unique visitors each month and alongside our conferences, is established as the go-to resource for biotech embarking on their commercialisation journey.
Now, we're enabling the biggest brands in advanced therapies to tell their story and develop trusted relationships through content.
By being an extension of your marketing function, Phacilitate's content team will strategise, create and distribute content that hits on critical stages of the customer value journey.
¹ SiriusDecisions a Forrester company ² Contently
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